Case: full-scale promotion of the ZUBRAVTO car brand

“Create a full-scale marketing department, optimise promotion costs and build a systematic flow of clients from the internet.”

Over the course of the collaboration, about 20,000 leads were recorded in Bitrix24 across all business lines.

The CRM made it possible to track the sources of enquiries, assess their quality and monitor how managers handled them further.


20,000+ leads over the collaboration — according to Bitrix24 data.
$55,430 of advertising budget in digital channels.
A stable flow of enquiries for Minsk and the regional departments.

Up to 649 quality enquiries per month for the ZUBRELECTRO line.
Cost per lead — from $6.5 to $15 depending on the region and the advertising channel.

Enquiries came from Google Ads, Yandex Direct, Meta, TikTok, organic traffic and offline activities

At the time the source material was prepared, total online advertising spend across all channels was $55,430, excluding radio, billboards and events.

Social media growth:

• Instagram grew from 1,125 to 2,244 followers.
• TikTok was relaunched and grew to 923 followers and 6,600 likes.
• Content started getting into recommendations, and the company began receiving organic enquiries and leads from posts and short videos.
• Daily stories, videos and systematic content work made social media an additional channel for attracting and warming up the audience.

A separate direction was participation in the Motorshow car exhibition.

For the stand we organised two exhibition electric cars — a Honda ENP2 and a Geely Galaxy E5, cars for test drives, branded materials, stands and a promo zone.

Participation brought sales of more than 13 cars, which, according to the project data, paid back the exhibition costs. After that, the task of designing an offline showroom was set and completed, and work began on developing the ZUBR-ETS and ZUBR Kuzov service lines.

Instead of scattered contractors and unsystematic control, we built a managed marketing system.

The CRM made it possible to record and assess the quality of enquiries instead of relying only on surface metrics from ad accounts.

Google Ads became the key source of targeted leads, while TikTok, Instagram and remarketing amplified reach and brought back the interested audience.

Regional departments began steadily receiving over 100 quality leads, and the problem lines in Minsk and Grodno received a stable flow of enquiries.

Work continues

The project did not stop at launching ads: marketing was built into the development of the brand, the regional network, social media, websites, offline promotion and new service lines. The collaboration with the company continues.