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Case: 394 enquiries at $6.01 in 3 months — promotion for Home Prime Auto, car imports from China, the USA and Korea
internet marketing for your business
Effective strategies for online promotion. Attracting new customers and taking your brand to the next level
Training
Targeted advertising
Contextual advertising
SMM promotion
Website development
Video production
Home Prime Auto company
Minsk, all of Belarus
Home Prime Auto imports cars to order from China, the USA and Korea to Belarus: turnkey delivery, inspection before purchase and savings of up to 30% compared with the local market.
The work started from zero: the company had no social media accounts and no advertising. We handled both SMM and targeted advertising.
The work started from zero: the company had no social media accounts and no advertising. We handled both SMM and targeted advertising.
Client request
"We need people in Belarus to learn about the company and start sending enquiries for car imports. To do that, we need to launch social media and advertising from scratch."
Process
Getting the advertising access
Creating and packaging the Instagram profile
Content plan and first posts and reels
Creatives for advertising
Launching targeted advertising
Weekly reports + overall conclusions
Results
Over 3 months of work we achieved the following results:
• 394 enquiries — conversations in direct messages and lead forms
• $6.01 — average cost per enquiry
• $2,367 — total advertising budget
• 376 conversations in direct messages at $5.65 each
• 18 leads from lead forms at $12.46 each
• The main campaign brought 274 enquiries at $5.44 each
Writing to direct messages turned out to be 2.2 times cheaper than lead forms. The enquiries were specific: mostly new cars from China and Korea — Geely Monjaro and Tugella, BYD Han L, Voyah Free, Zeekr 001, Lixiang 7, Lexus RX350. Requested budgets ranged from $15,000 to $50,000.
In social media, over one month (28 April – 27 May) the profile gained 374,730 views and 126,304 reach, 211 new followers from zero, and the pinned reel collected 231,000 views.
• 394 enquiries — conversations in direct messages and lead forms
• $6.01 — average cost per enquiry
• $2,367 — total advertising budget
• 376 conversations in direct messages at $5.65 each
• 18 leads from lead forms at $12.46 each
• The main campaign brought 274 enquiries at $5.44 each
Writing to direct messages turned out to be 2.2 times cheaper than lead forms. The enquiries were specific: mostly new cars from China and Korea — Geely Monjaro and Tugella, BYD Han L, Voyah Free, Zeekr 001, Lixiang 7, Lexus RX350. Requested budgets ranged from $15,000 to $50,000.
In social media, over one month (28 April – 27 May) the profile gained 374,730 views and 126,304 reach, 211 new followers from zero, and the pinned reel collected 231,000 views.
Ad creatives
Creatives with a manager on camera and a clear offer — what the advertising looked like
Reports
Project note
During the work we ran into an account block. The reason was simple: the same reply text was copy-pasted to different people in direct messages, and the system flagged it as spam.
The solution was simple too: we dropped the templated replies and started answering each person individually. The block was lifted, and the work continued as usual.
The takeaway: direct-message enquiries should never be handled with one copied text for everyone.
The solution was simple too: we dropped the templated replies and started answering each person individually. The block was lifted, and the work continued as usual.
The takeaway: direct-message enquiries should never be handled with one copied text for everyone.
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How does the collaboration process work?
Acquaintance
We call each other via any messengers, get acquainted with your project and previous results
Planning
Having studied all the nuances of the project, we set goals that we must achieve through joint cooperation.
Strategy
Having received all the information about the project, we create strategies where we outline each step to achieve the goals
Implementation
Having approved a detailed promotion plan, we launch all processes: technical part, design, texts and scripts, integrations, launch of advertising and much more
Optimization
During the implementation of advertising campaigns we will have 4 mini-planning meetings and 1 global planning meeting, conclusions, results, and building a further strategy
contacts
180 Sansome St, Floor 2, San Francisco, California 94104, USA
Leave a request and get a 10% discount on all services.
LLC "Lutsevich Stanislav Aleksandrovich"
UNP: AE 5192036
UNP: AE 5192036
