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Flowers LA case: 50 clients on a $500 budget
internet marketing for your business
Effective strategies for online promotion. Attracting new customers and taking your brand to the next level
Training
Targeted advertising
Contextual advertising
SMM promotion
Website development
Video production
Flower company
Los Angeles (CA, USA) and suburbs
The client runs a flower business in America: ready-made floral arrangements and event decoration. Sales came from a personal Instagram profile, and the task was to increase them with advertising.
Client request
“Increase the number of sales from the Instagram profile: flower delivery in Los Angeles, wedding and event decoration.”
Process
Profile audit
Competitor analysis
Creating the advertising strategy
Video creative with a discount offer and free delivery
Launching the campaign at $25 per day
Optimising for direct-message enquiries
Results
The results of the campaign:
• $500 of advertising budget spent
• 50 requests received through the ads, and additional clients applied after the holidays
• New active Instagram subscribers who later bought the company's services
The audience was Los Angeles and its suburbs (Glendale + a 40-mile radius), men and women aged 25–50, a broad audience without narrow interests. The ads ran to direct messages with an autoplay video creative. The campaign was paused before the holiday.
• $500 of advertising budget spent
• 50 requests received through the ads, and additional clients applied after the holidays
• New active Instagram subscribers who later bought the company's services
The audience was Los Angeles and its suburbs (Glendale + a 40-mile radius), men and women aged 25–50, a broad audience without narrow interests. The ads ran to direct messages with an autoplay video creative. The campaign was paused before the holiday.
Advertising creative
The profile and the first results
Project note
The winning offer combined two services — buying a bouquet and event decoration — with free delivery, a discount and a time limit for ordering. The case shows that a small local business can get a steady flow of requests from Instagram even on a $25 daily budget, when the geo is tight and the offer is concrete: a ready bouquet, free delivery and a deadline, instead of abstract "beautiful flowers".
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How does the collaboration process work?
Acquaintance
We call each other via any messengers, get acquainted with your project and previous results
Planning
Having studied all the nuances of the project, we set goals that we must achieve through joint cooperation.
Strategy
Having received all the information about the project, we create strategies where we outline each step to achieve the goals
Implementation
Having approved a detailed promotion plan, we launch all processes: technical part, design, texts and scripts, integrations, launch of advertising and much more
Optimization
During the implementation of advertising campaigns we will have 4 mini-planning meetings and 1 global planning meeting, conclusions, results, and building a further strategy
contacts
180 Sansome St, Floor 2, San Francisco, California 94104, USA
Leave a request and get a 10% discount on all services.
LLC "Lutsevich Stanislav Aleksandrovich"
UNP: AE 5192036
UNP: AE 5192036
