I have over 8 years of experience in marketing, which allows me to deeply understand social media algorithms and their evolution.
Main areas of work:
Targeted advertising : experience working with Facebook, Instagram, TikTok and other platforms, with attention to their specifics.
Contextual advertising : working with Google Ads, Yandex.Direct and YouTube, optimizing advertising strategies for maximum efficiency and target audience coverage.
Advertising budget management: experience working with large and medium budgets, optimizing ROI through A/B testing and constant KPI monitoring.
SEO promotion : includes technical optimization, content creation and analytics through Google Search Console and Ahrefs.
Artificial intelligence : development of chatbots and AI assistants to simplify doing business (salesperson, SMM specialist, marketer, etc.)