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Lash Lab case: $650 invested, $6,000+ revenue
internet marketing for your business
Effective strategies for online promotion. Attracting new customers and taking your brand to the next level
Training
Targeted advertising
Contextual advertising
SMM promotion
Website development
Video production
Lash Lab beauty salon
Dubai, UAE
The client owns a Lash Lab in Dubai and had never run targeted advertising before. The task was to launch promotion of the Standard and Premium training programs and to attract clients for eyelash extensions, the salon's direct service.
The customer was 3,900 km away and wanted to take an active part in the work, so I reported the results daily in Viber.
The customer was 3,900 km away and wanted to take an active part in the work, so I reported the results daily in Viber.
Client request
“Use Instagram and Facebook advertising to get applications for training and for the eyelash extension service, set up analytics for the campaigns and bring the advertising metrics to ideal values.”
Process
Getting the advertising access
Sales funnel and traffic map
Lead magnet: a free master class
Bilingual creatives for Russian- and English-speaking audiences
Launching ads for the courses and the extension service
Fixing phone-number formats in the CRM forms
Results
In one month of work we achieved the following results:
• 30 applications for the eyelash extension service; the ads brought 351 clicks to the site at $0.48 per click (1.75 AED)
• 20 requests for the free master class; 324 clicks at $0.54 (1.97 AED)
• 5 applications for the training programs — Standard for $817 and Premium for $1,080
• $650 invested in targeted advertising
• Over $6,000 in income — the advertising paid off 9 times
From the customer's message: nine people attended the master class and were already ready to buy the course.
• 30 applications for the eyelash extension service; the ads brought 351 clicks to the site at $0.48 per click (1.75 AED)
• 20 requests for the free master class; 324 clicks at $0.54 (1.97 AED)
• 5 applications for the training programs — Standard for $817 and Premium for $1,080
• $650 invested in targeted advertising
• Over $6,000 in income — the advertising paid off 9 times
From the customer's message: nine people attended the master class and were already ready to buy the course.
Advertising banners and the sales funnel
Reports: the ad account, the requests database and the master class
Project note
Two decisions made the difference. The first was a lead magnet: a free master class where potential students understood the value of the training before buying. The second was bilingual advertising: Dubai is a multicultural city, so we prepared banners and campaigns for both Russian-speaking and English-speaking audiences, and the ads reached twice as many potential clients.
And one small detail that saved real clients: some requests arrived in the CRM with phone numbers that could not be dialed. About 70% of the UAE population are expats, and people entered their numbers in the format of their home countries. We added a hint with the international phone code to the capture form, and the requests stopped getting lost.
And one small detail that saved real clients: some requests arrived in the CRM with phone numbers that could not be dialed. About 70% of the UAE population are expats, and people entered their numbers in the format of their home countries. We added a hint with the international phone code to the capture form, and the requests stopped getting lost.
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How does the collaboration process work?
Acquaintance
We call each other via any messengers, get acquainted with your project and previous results
Planning
Having studied all the nuances of the project, we set goals that we must achieve through joint cooperation.
Strategy
Having received all the information about the project, we create strategies where we outline each step to achieve the goals
Implementation
Having approved a detailed promotion plan, we launch all processes: technical part, design, texts and scripts, integrations, launch of advertising and much more
Optimization
During the implementation of advertising campaigns we will have 4 mini-planning meetings and 1 global planning meeting, conclusions, results, and building a further strategy
contacts
180 Sansome St, Floor 2, San Francisco, California 94104, USA
Leave a request and get a 10% discount on all services.
LLC "Lutsevich Stanislav Aleksandrovich"
UNP: AE 5192036
UNP: AE 5192036
