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Case: 256 conversations at 44.25 AED — targeted advertising for the Nata Lele beauty salon in Dubai
internet marketing for your business
Effective strategies for online promotion. Attracting new customers and taking your brand to the next level
Training
Targeted advertising
Contextual advertising
SMM promotion
Website development
Video production
Nata Lele beauty salon
Dubai, Business Bay
Nata Lele is a beauty salon in Dubai's Business Bay district. Services: manicure and pedicure, hair restoration, lashes.
For the salon we ran targeted advertising only: campaigns to Instagram and WhatsApp messages, with an audience of women aged 20–40 who live near the salon.
The salon's Instagram: @natalele_beautysalon
For the salon we ran targeted advertising only: campaigns to Instagram and WhatsApp messages, with an audience of women aged 20–40 who live near the salon.
The salon's Instagram: @natalele_beautysalon
Client request
"We need a steady flow of enquiries to direct messages and WhatsApp from women aged 20–40 who live near the salon."
Process
Getting the advertising access
Audience and geo analysis around the salon
Offers for the three service lines
Video creatives with the price in the frame
Launching message ads and testing the geo
Weekly reports + overall conclusions
Results
Over 3 months of work (15 September – 8 December) we achieved the following results:
• 256 conversations started in direct messages and WhatsApp
• 44.25 AED — average cost per conversation
• 130 conversations for manicure and pedicure at 41.79 AED
• 69 conversations for hair restoration at 43.49 AED
• 57 conversations for lashes at 50.78 AED
• 11,946 AED — total advertising budget
Each service line had its own ad group with its own creatives: a client looking for a manicure never saw a lash ad. The strongest ad brought 85 conversations at 36.11 AED. And tests targeted precisely at the Business Bay area produced conversations at 19–25 AED — almost half the campaign average.
• 256 conversations started in direct messages and WhatsApp
• 44.25 AED — average cost per conversation
• 130 conversations for manicure and pedicure at 41.79 AED
• 69 conversations for hair restoration at 43.49 AED
• 57 conversations for lashes at 50.78 AED
• 11,946 AED — total advertising budget
Each service line had its own ad group with its own creatives: a client looking for a manicure never saw a lash ad. The strongest ad brought 85 conversations at 36.11 AED. And tests targeted precisely at the Business Bay area produced conversations at 19–25 AED — almost half the campaign average.
Ad creatives
Live videos from the salon: the service, the price and the benefit — in the first seconds of the video
Reports
Project note
The main takeaway from this project is about geo. Local services don't need reach across the whole city: they need people nearby who are ready to book. The narrower the geo around your location, the cheaper the conversation and the higher the chance the person actually shows up at the salon. The second factor is the offer in the first seconds of the video: the service, the price and the benefit right in the frame. Abstract "beauty and quality" almost always loses to an honest offer with a number in local advertising.
Cases
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Targeted advertising for training courses and eyelash extensions: $650 invested, over $6,000 in income
Advertising to an Instagram profile for a flower business: bouquets and event decoration, $25 a day
How does the collaboration process work?
Acquaintance
We call each other via any messengers, get acquainted with your project and previous results
Planning
Having studied all the nuances of the project, we set goals that we must achieve through joint cooperation.
Strategy
Having received all the information about the project, we create strategies where we outline each step to achieve the goals
Implementation
Having approved a detailed promotion plan, we launch all processes: technical part, design, texts and scripts, integrations, launch of advertising and much more
Optimization
During the implementation of advertising campaigns we will have 4 mini-planning meetings and 1 global planning meeting, conclusions, results, and building a further strategy
contacts
180 Sansome St, Floor 2, San Francisco, California 94104, USA
Leave a request and get a 10% discount on all services.
LLC "Lutsevich Stanislav Aleksandrovich"
UNP: AE 5192036
UNP: AE 5192036
