I have over eight years of experience in the marketing field, which has allowed me to not only gain a deep understanding of how social media algorithms work, but also to track their evolution from early, relatively simple ranking models to modern, complex systems that take into account a wide range of factors, from user engagement to demographics and behavior. I have worked with a variety of advertising platforms and tools, covering almost all key channels. This includes, of course, targeted advertising on social media (Facebook, Instagram, TikTok, VKontakte, and other platforms, taking into account the specifics of each), SEO promotion (including technical optimization, building backlinks, creating high-quality content, analyzing competitors, and using analytics tools such as Google Search Console and Ahrefs), and contextual advertising (Google Ads, Yandex.Direct, using various strategies and optimizing bids to achieve
My experience covers a wide range of niches. I have successfully managed advertising campaigns for companies of various sizes and types, ranging from large construction companies that required complex strategies for attracting B2B and B2C clients, to the promotion of entertainment services, including the advertising of casino products (while strictly adhering to all legal and ethical requirements, using targeted advertising, and emphasizing responsible gaming). My experience in different niches has allowed me to develop versatile marketing skills and gain a deep understanding of each industry.
Managing advertising budgets is not just about allocating funds, but a complex process that requires analytical thinking and constant monitoring of results. I have experience working with large and medium-sized budgets, and I can effectively allocate resources to achieve maximum ROI. This includes not only choosing the optimal promotion channels
My skills allow me to not only manage the advertising budget, but also constantly improve its effectiveness.